Investor overview · October 2026
Stop chasing clients through email threads for a yes or no
Threadnod is a product in development for Small agencies and freelance teams (2-10 people).
The problem
Small agencies and freelance teams (2-10 people)
For small agencies and freelance teams who send round after round of work by email and lose track of who's approved what, and who's gone quiet.
- You send notes and files back and forth over email, which leads to misunderstandings, re-work and wasted time.
- Reviews happen by email because that's what clients already use, but it gets disorganised fast and things get lost in the shuffle.
- It's hard to consolidate feedback from email, and sometimes the wrong version gets referred back to and approved by mistake.
In their own words
Real quotes from the people who have this problem
Instead of sending lists of notes via email, which often leads to misunderstandings, re-work and wasted time
We used to send email back and forth, but this led to a highly disorganized experience for the design team and things would get lost in the shuffle
We used to do all reviews by email, but it was hard to consolidate, and sometimes the wrong version was referred back to
The evidence
Researched before anything is built
How it scores
1 documented complaints about the tools they use today
Based on 3 direct quotes from 2 independent public sites, each recorded with its source. Scores are 1–5, rated from that evidence.
Why now
What’s changed
- 01
Australia had 8,373 digital advertising agencies in 2025, up 11.4% in a year and growing about 10% a year since 2020 — more small teams juggling more client sign-offs. IBISWorld ↗
- 02
Teams that moved approvals out of email describe the old way as disorganised, with the wrong version sometimes referred back to. Agency reviews, G2
The product
Threadnod
Threadnod keeps approvals inside the email thread your client already has open, instead of asking them to learn a new proofing tool. Every round of work gets one Approve or Reject button at the bottom of the email; replies thread straight back into your inbox, and a dashboard shows exactly who hasn't responded yet so nobody has to chase manually.
- 01
Send your usual review email through Threadnod instead of straight from your inbox -- same message, same attachments, nothing new for your client to open.
- 02
Your client reads the email as normal and clicks Approve or Reject right there, no account or login, with any comments threading back to you like a normal reply.
- 03
Your dashboard shows every open thread at a glance -- approved, awaiting reply, or changes requested -- so you always know who still owes you a decision.
Market size
TAM, SAM and SOM
- TAMTotal market
- 8,373 agenciesDigital advertising agencies in Australia in 2025, used as the closest count of small creative and marketing agencies. IBISWorld ↗
- SAMServiceable market
- About 5,900 agenciesAn assumed 70% that are small teams of 2–10 people.
- SOMObtainable in 3 years
- About 120 agencies2% of the serviceable market within three years.
No price is set yet, so the market is counted in agencies, not dollars. The 70% and 2% shares are assumptions, not forecasts.
Competition
What they use today, and where it falls short
| Today’s option | Where it helps | Where it falls short |
|---|---|---|
| Dedicated proofing tools | Annotations, versions and approval history in one place. | The client has to learn and log into a new tool; typically A$20–65+ a month. |
| Inbox approval apps | One-click approve or reject from the inbox, logged and timestamped. | Close to what Threadnod does — the closest competition, and the main thing to test. |
| Email and chat threads | Free, and where the client already is. | Feedback gets lost in the shuffle and the wrong version gets referred back to. |
TThreadnod: one Approve or Reject button inside the email the client already has open, plus a view of who hasn't replied, for a flat price per agency.
Business model
A flat subscription per agency
No per-client or per-seat fees, and priced under dedicated proofing tools because there's no file hosting or annotation canvas to run.
Go to market
How we reach them
- NowThe founding-access page is live, with a Google search ad campaign built for small agencies chasing client approvals.
- NextAgency-owner and freelancer communities, where client sign-off is a constant complaint.
- LaterEvery approval email carries a small 'sent with Threadnod' link that other agencies see.
Where we are
Validating demand before building
- Problem researchReal complaints collected from public sources and scored
- Demand test · nowFounding-member applications open at threadnod.thinksimple.app, with a targeted search ad campaign built for it
- BuildOnly if the demand test shows people will sign up
Signup numbers will be shared here once there are enough to mean something.
Get in touch
Interested in backing Threadnod?
We’re happy to talk through the research, the demand test and the plan.
For information only. This is not an offer of securities or financial advice. Threadnod is in development; nothing described here is available yet. Market figures and charts are estimates built from the sources shown.